Packaging has a strong influence on customers’ purchasing decisions, and that’s especially true for over-the-counter pharmaceutical products. Faller Packaging offers a wide range of ways to enhance the look and feel of folding cartons to make them more attractive at the point of sale.

Packaging doesn’t just protect a product, it is an important means of communicating information to customers and creating an impression of value. For many people, packages with elegant and attractive designs are a sign of high product quality – and thus a reason to select an item from a shelf full of competing products even if it costs more. The design of folding cartons is therefore gaining increasing importance in the pharmaceutical and healthcare industries, especially for products that can be sold over the counter (OTC).

Special finishes, special-effect inks and embossing
Faller Packaging, which specialises in the manufacture of packaging for pharmaceutical products, offers its customers a wide range of enhancements for folding cartons. It enables manufacturers of pharmaceutical and healthcare products to give their packages a special look and feel so that they can draw attention to their brands and stand out from the competition. The options include high-gloss surfaces with dispersion or UV varnishes, matt-gloss effects, special contrasts, brilliant special-effect inks and embossing. Finishes can also make packages more durable and resistant to wear from external influences.

These various techniques can also be combined in countless ways to achieve customised results. As a special supplier to the pharmaceutical and healthcare industries, Faller Packaging manufactures all of its products according to the standards in this sector and subjects them to thorough quality checks. In this way its packaging solutions meet strict industry requirements. Faller also attaches particular importance to the responsible use of resources. It uses natural raw materials like paper and cardboard, conserves energy and limits its CO2 emissions. The company has put together a practical sample brochure that shows its wide range of finishings for pharmaceutical packages. Customers can examine, feel and compare a variety of varnishes, inks and embossing types, enabling them to select the enhancement that best suits their needs. The sample brochure can be ordered free of charge here.