November 2019, Waldkirch. August Faller takes a new direction: With immediate effect, the specialist for pharmaceutical packaging will operate under the name Faller Packaging and adopt a new brand strategy. The company’s aim is to support its customers even better in the context of increasing customisation and complexity in the healthcare industry.

“Moving healthcare. Moving you.” This is the motto under which Faller Packaging is positioning itself as an expert and experienced partner for top-quality, tailor-made packaging solutions from a single supplier. “The digitalisation of the entire supply chain will be even more important to us than before,” explained Managing Director Dr. Daniel Keesman at the CPhI trade fair in Frankfurt, where Faller presented its new brand image to the public for the first time. “Ever smaller batch sizes and ever shorter times-tomarket represent challenges to the entire industry and we will be able to rise to them with fresh ideas and innovative processes.” However, digitalisation and networking also offer opportunities that Faller wants to seize in order to work even more closely with its customers in the future. As Keesman puts it: “We specifically use the new technologies to harmonise our own processes ever more closely with those of the users. Together, we want to rethink the world of healthcare and manage it on a digital basis.” In this way, the Managing Director emphasizes that with its new brand strategy and increasingly global focus, Faller Packaging is ideally positioned for the future.